![]() ![]() There's also the shows schedule for those who want to know what time their favourite show will be telecast during the day. It is easily the hub of Life OK's online activities with web exclusive content including live streaming, picture gallery, video uploads, show trivia and a concert section. To top it all is Life OK's official website - As the channel's mainstay, the website aims to use all its other platforms to draw more and more traffic. Viewers can watch the latest episodes of top-rated properties like Mahadev, Shapath and Savdhaan among others. And so, it launched its official YouTube channel in December 2011, and has since uploaded 5,000-odd videos. Life OK is aware that for a general entertainment channel, video uploads draw the most traffic. #ThePerfectBachelor hash tag garnered more than seven million impressions It was only the second Indian show to trend for 21 hours. So much so, the hash tag found its way to the numero uno spot on India trends, that too within half an hour of the beginning of the contest. To cite an example, the channel created, #ThePerfectBachelor, for its upcoming reality show The Bachelorette India - Mere Khayalon Ki Mallika and garnered more than seven million impressions. With instant reactions and feedback the staple of twitter, Life OK makes the most of this platform with timely tweets and re-tweets. The official twitter handle of the channel is abuzz with nearly 20,840 tweets from over 16,555 followers at the time of writing. In a day and age when 140-character tweets more than news make headlines, the plots of Life OK's many soaps are also tweaked through fan tweets. The page is kept up-to-speed with pictures, videos, polls and all the hot gossip, and shares links with the official pages of various shows aired on the channel. We also have efficient partners that understand the nuances of social media engagement and help spread marketing ideas across digital and social platforms, says Ajit Thakur ![]()
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